![](https://freight.cargo.site/t/original/i/164413f133c4004238ea93b5ac7ffc4b137acac39a1842f0454b9c4c0fbb699b/Spotlight-Header.png)
PIXY
Role: Art Direction, Design
The world’s friendliest flying camera.
Select Press:
The New York Times
The Wall Street Journal
CBS News
TechCrunch
Mashable
CNBC
Variety
The Verge
The world’s friendliest flying camera.
Select Press:
The New York Times
The Wall Street Journal
CBS News
TechCrunch
Mashable
CNBC
Variety
The Verge
We started by designing a wordmark and packaging.
![](https://freight.cargo.site/t/original/i/5a66b11ade4b7c1c86a7bfcc6592b28e1d46736e834dea4ca244d52c64a7c60d/Pixy-site-2.png)
![](https://freight.cargo.site/t/original/i/856a1dbecd193da2cba6dd865b071d8a5d6637d9c930c0672ec049bab5bd42e6/packaging-pixy.jpg)
Then we went live with our launch film.
We launched OOH in New York, Los Angeles, Paris, and other cities across the globe.
![](https://freight.cargo.site/t/original/i/752677dc7687faf0ef0cc23d150b7ff30efc3bd2bb37fa0d975f08dbd3f97306/405-OOH-3.png)
![](https://freight.cargo.site/t/original/i/23a93f031169268945f7ab3a171eca4df70aea076e63fca6efeba79a9d0256f9/220506_snapchat_1008.jpg)
![](https://freight.cargo.site/t/original/i/e1d872cbe786907582e69d1d46be500b0c92920bb17c7eef9dffeb199b216223/NY-Pixy7.gif)
The campaign extended across all social and digital channels.
![](https://freight.cargo.site/t/original/i/24f051e25d2288c942f73bf9880eb1cd192fa9376462da1eef4d7ae132bbdc1d/Spotlight1.gif)
![](https://freight.cargo.site/t/original/i/d8d0fd7b82bd2263ab1e7c503be8bff689d787b55cfb37b2b83f6abc49925bdd/Snap-Pixy2.gif)
![](https://freight.cargo.site/t/original/i/c646a34c68bb88366486045363a35599c467193590d82dcc297027afb2cceb5d/Pixy-Land.gif)
![](https://freight.cargo.site/t/original/i/73a7f9a7e0e90008678d73f705854971daf2930bdc157c5b47f6cedc241f1a51/Pixy-Site-Alt4.png)
![](https://freight.cargo.site/t/original/i/1999512cf559b306e08bbbebea707b9934824213279248f17cff3d5b660d1ccb/Pixy-Site-Alt5.png)
I also directed a series of how-to videos.