CORONA EXTRA
Role: Creative, Art Direction, Design
We teamed up with Bad Bunny, Snoop Dogg, and Zoe Saldaña to celebrate the fine life.
Select Press:
Ad Age
Adweek
HOLA! (Halloween costumes)
Buzzfeed
RedBubble (fan-made throw pillows)
Distractify
Ad Age (x2)
RepublicWorld
HipLatina
Boston Globe
We teamed up with Bad Bunny, Snoop Dogg, and Zoe Saldaña to celebrate the fine life.
Select Press:
Ad Age
Adweek
HOLA! (Halloween costumes)
Buzzfeed
RedBubble (fan-made throw pillows)
Distractify
Ad Age (x2)
RepublicWorld
HipLatina
Boston Globe
The campaign extended across all social and digital channels.
I directed photoshoots to create OOH assets.
We captured GIFs for social — Bad Bunny shrugging currently has 12,814,173 Views on Giphy.
Halloween costumes, Tik Toks, and fan art came organically.
And a lot of people dressed as Bad Bunny from our ads last Halloween. Here are a few of my favorites.
