The campaign extended across all social and digital channels.
I directed photoshoots to create OOH assets.
We captured GIFs for social — Bad Bunny shrugging currently has 12,814,173 Views on Giphy.
Halloween costumes, Tik Toks, and fan art came organically.
And a lot of people dressed as Bad Bunny from our ads last Halloween. Here are a few of my favorites.