CORONA EXTRA

Role: Concept, Art Direction, Design

We teamed up with Bad Bunny, Snoop Dogg, and Zoe Saldaña to celebrate the fine life. 

Select Press:
Ad Age
Adweek
HOLA! (Halloween costumes)
Buzzfeed
RedBubble (fan-made throw pillows)
Distractify
Ad Age (x2)
RepublicWorld
HipLatina
Boston Globe










The campaign extended across all social and digital channels.







I directed photoshoots to create OOH assets.






We captured GIFs for social — Bad Bunny shrugging currently has 12,814,173 Views on Giphy.






Tik Toks, fan art, and Halloween costumes came organically.

     


lot of people dressed as Bad Bunny from our ads last Halloween. Here are a few of our favorites.