![](https://freight.cargo.site/t/original/i/1bc3599905c4dde1fa0635eb5d12d65aa4ca7cbd6fa6e94d688a989be28f6522/Screen-Shot-2021-04-08-at-10.48.58-PM.png)
CORONA EXTRA
Role: Creative, Art Direction, Design
We teamed up with Bad Bunny, Snoop Dogg, and Zoe Saldaña to celebrate the fine life.
Select Press:
Ad Age
Adweek
HOLA! (Halloween costumes)
Buzzfeed
RedBubble (fan-made throw pillows)
Distractify
Ad Age (x2)
RepublicWorld
HipLatina
Boston Globe
We teamed up with Bad Bunny, Snoop Dogg, and Zoe Saldaña to celebrate the fine life.
Select Press:
Ad Age
Adweek
HOLA! (Halloween costumes)
Buzzfeed
RedBubble (fan-made throw pillows)
Distractify
Ad Age (x2)
RepublicWorld
HipLatina
Boston Globe
The campaign extended across all social and digital channels.
![](https://freight.cargo.site/t/original/i/d00e2253d9ce99622ed98e30da2c44210dbf7c49a002c53f5e5c4d8533e16c52/Corona_Phone_V2b.png)
![](https://freight.cargo.site/t/original/i/dc5b67aea0c963e93bea8730601e3a2d8cb9bbab4e531623b58be0d8b95c4919/Corona_Social_Assets.png)
I directed photoshoots to create OOH assets.
![](https://freight.cargo.site/t/original/i/677c28fb9e27624658c953937cb51a47a41c4e38e8240e9eec5db9a3af4fe0a7/image-asset.jpeg)
![](https://freight.cargo.site/t/original/i/6879bd26b2ed41b5b2d8efb90d24a7b272a27138db7fda550eafa1e753115c34/WildPosting_Corona.jpg)
![](https://freight.cargo.site/t/original/i/fdbcfb4fe16f5e0c0a3c13eb1664dd97b22a4130878da1373cb9ab9187535543/image-asset-1.jpeg)
We captured GIFs for social — Bad Bunny shrugging currently has 12,814,173 Views on Giphy.
![](https://freight.cargo.site/t/original/i/9a97d42b7e81d22581d7f44cbbccbf01b6a8455c2895b94d5c9535080290d6c6/LaBuenaVida_large_V3.gif)
![](https://freight.cargo.site/t/original/i/93a29748671f71c18b826ff8ff72ce4b7a57d84f3fbbb9a55b72f625268a2397/Float_V3.gif)
![](https://freight.cargo.site/t/original/i/1a76d517a2fd9c6d37faa44c94088f5ece15d4fbd979d17b8ba1b5e5715c4f36/PLAYA.gif)
Halloween costumes, Tik Toks, and fan art came organically.
![](https://freight.cargo.site/t/original/i/b82c920fe951ff48bca495cfe3a07e90c90502fc22fc4a96b267265509e2ec56/BB_Tiktok_V6.gif)
And a lot of people dressed as Bad Bunny from our ads last Halloween. Here are a few of my favorites.
![](https://freight.cargo.site/t/original/i/4bc4a1fd2a41c9217fff14798d7ff7c137c8f7596c888fe4bd2187670baa8039/Screen-Shot-2020-11-23-at-8.32.44-AM.png)