Role: Creative, Art Direction

A movement to lift up ignored sections of the community, led by rap mogul Rick Ross.

Select Press:
New York Times
The Grio
The Fader
Rolling Stone

Cannes Lion / Silver / Entertainment for Music
Cannes Lion / Bronze / PR
Cannes Lion / 6x Shortlist
One Show / Bronze / Cultural Driver
Clio / Gold / Integrated Campaign
Clio / Gold / Brand Partnership & Collaboration
Clio / Gold / Music Partnership & Collaboration
London International Awards / Gold / Documentary Short Film

Rick Ross created a song around the movement called "Buy Back the Block" with Gucci Mane & 2Chainz. "I sold a few records, I bought me a Checkers." is one of his lines.

And who could forget the case study.